4 Tips To Increase Black Friday and Cyber Monday Sales With an EPOS system

4 Tips To Increase Black Friday and Cyber Monday Sales With an EPOS system


The time has come for retail business owners to begin looking for ways to maximise these two significant shopping days ahead of the holiday season.

With the Christmas season rapidly approaching, the festive season has already begun, with Black Friday and Cyber Monday just around the corner. You must ensure that your retail business is prepared for these two days if you operate a retail business. Considering that the average spend per person is about £238 and annual sales are expected to increase by £500 million since 2021, your store must be well prepared to handle the potential influx of customers looking for deals and shopping for items for the holiday season.

What is Black Friday? Black Friday is the name given to the day after Thanksgiving in the United States. It is considered to be the start of the Christmas shopping season and is one of the busiest shopping days of the year worldwide.

When is Black Friday? This year, Black Friday falls on the 25th of November.

What is Cyber Monday? This day was created initially to encourage people to shop online, and it is now one of the largest online shopping days of the year.

When is Cyber Monday? Cyber Monday takes place three days after Black Friday and falls on the 28th of November.

Are you looking to generate some serious sales? Find out how you can boost your business with our list of clever marketing ideas and strategies.

1. Utilising social media

Social media ads are an excellent method of reaching many people quickly and easily. By targeting your ads, you can ensure that only those likely to be interested in what you are selling will see what your retail store offers. Using social media ads is an effective way to drive traffic that may not be searching for your products or may not have discovered your store as you might be in a saturated market. Through the use of social media, you can connect with and reach a larger audience.

To increase your in-store and online sales, build relationships with customers, establish your brand and increase your share of sales, you need to develop a retail social media strategy.

With the growing number of social media users, there are so many benefits of social media for retail businesses. Many people use social media sites such as Instagram, Twitter, Pinterest, and Snapchat daily. According to the latest statistics, 68 per cent of adults visit Facebook, and 73 per cent visit YouTube. Using social media effectively could result in a larger audience for your retail business and increased traffic, resulting in sales and increased profits.

2. Loyalty programs

A successful loyalty program is an intelligent way to multiply the impact of a positive customer experience. Customer loyalty programs are a proven method for increasing and maintaining market share. In addition, consumers who are already enthusiastic about a brand are more likely to continue purchasing that brand's products as well as being a prime market for upcoming and new products launched by that brand. Therefore, companies must have a means by which they can accurately measure customers' experiences, so that loyalty programs can be designed to enhance the customer experience.

3. Customer Success

Following Black Friday and Cyber Monday, make sure you follow up with customers to ensure they had a positive experience and ensure they were satisfied with their purchase and had a positive experience. Provide them with a reason to keep coming back and shopping with you.

A company's investment in retaining customers is much more valuable than its investment in sales and marketing. Customer success strategies are the most effective means for companies to increase customer retention. If you resolve customer problems proactively, they will have a reason to return and keep on being loyal to your retail business.

4. Prepare your store and your staff for the upcoming rush

When you consider the expected increase in customers and spending in stores and online, your retail business must be prepared. Specialised software allows business owners to work with programs specifically designed for their industry. This gives them a heightened sense of control over their business and access to the tools they need for success.

EPOS software has been designed specifically to meet the needs of retail businesses. Inventory management software and integration with eCommerce solutions are commonly included in these systems. In recent years, consumers have increasingly turned to online sales for their purchases. Consequently, many retail EPOS systems provide the capability to create websites and set up online store profiles. 

With the IPOSG EPOS system, your staff, retail store and customers can benefit because they will be prepared, understand stock levels, and provide informed answers to customers during these hectic few days, which will help your business thrive.

To conclude, there is no doubt that Black Friday and Cyber Monday are the most lucrative shopping holidays of the year, and retailers strive to offer the best deals to their customers. If you are interested in incorporating the above 4 points into your action plan, then please get in touch with our expert team, who will be able to help you.

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